Reuse, Reduce, Recycle its the classic message that we have had placed in front of us for at least the last 10 yrs. Unfortunately the Recycle portion of the message gets served up to us a lot more than the equally important or we think more important, other two. Reduce being the portion we are going to digest today.
As it was said to me the other day - there is a lot more to saving our planet, than tossing the soft drink can in the right bin.
Its all about Consumerism
There is a big step in the waste management process that happens long before you consider how to dispose of your plastic water or cleaning product bottle and that is - should you have bought it in the first place ?. It is this first step that is critical in determining how much plastic will enter our consumer market in the future. The message we can send by reducing our purchase of plastic is the strongest message we can deliver. It will initiate change!!.
So we think another " R " should be added to the 3 "R"s. Re-think - Reduce - Re Use - Recycle
Post Consumer recyclable Materials
What about products made with "post-consumer" recycled materials? Its hard to knock this strategy and many producers are turning to the use of recycled plastic as a way to lessen the impact on our environment, and to have plastic bottles recycled into a picnic table is by far better than going into the ocean or landfill where they will take up to 450 yrs to break down. The question still remains: did the bottle need to be produced and purchased in the first place?
Did you know...
When you buy a bottle of water made of plastic, 90% of the cost of this bottle comes from making the plastic bottle itself. How so? Well, to produce each plastic bottle takes the equivalent of filling 1/4 of the bottle with oil. Consider this, the US consumes 29 billion bottles every year, that takes 17 million barrels of crude oil - per year! That's enough oil to fuel 1,000,000 cars for an entire year. And for something that is used briefly and often just once.
Oh!! And!! It is estimated that we, that's 'us', purchase globally 1 million plastic bottles per minute, and out of those 91% are not Recycled.
Our mission with Cleanz Concentrate is to reduce the unnecessary purchase of cleaning bottle after cleaning bottle by replacing 16 of these bottles with just one 1L bottle of multi-purpose concentrate. We are not perfect, but we are committed to reducing unnecessary and single use plastic and we think we have made a good start.